Inspiration
Shawarma Kareem is a startup restaurant concept who aspires to be like the McDonalds for Shawarmas. Fewer thoughtful choices and not endless options. Order and enjoy in 2 minutes. Highly efficient kitchen operations and consistent operations.
But the real challenge was penetrating Furusiyya Street in Doha, Qatar, which was then rapidly gaining popularity for having over hundreds of Arabic take-outs within a 1km radius. How could a new brand stand out? The approach was simple, to differentiate through design. We designed a distinct brand identity and photographic style that acts as an overlay to its unique service/product differentiation.
