Aurora Hotels International (AHI) builds transformational hotels, inspiring a new generation of modern travelers by offering an affordable luxury lifestyle, while providing sustained premium returns to stakeholders.
We needed to create a brand identity that AHI could proudly take to market. Our branding team was tasked with creating a new logo and digital experiences that felt fresh, contemporary and at the same time, playful and memorable.
Given the background and DNA of AHI we wanted to bring out interesting attributes of their business category in order to develop a resonating brand identity. For the overall aesthetics we employed saturated colors in combination with bold typography. The logo was created to resemble a combination of the business subject matter and visual metaphors if its DNA.
The client was deeply concerned with properly communicating the business ideals, and through a careful application of contrast and the clever use of the colors we were able to achieve a memorable outcome.
Our relationship still continues with them today as Aurora Hotels Internationals’ agency-in-charge for develop all hotel brands under their wing.
