Positioning and branding a mall for the residents of Al Wukair, Qatar
Mashaf Crossings is a new shopping mall soon to be open in the heart of the Mashaf township. It aims to redefine the way residents interact with the town and each other bringing the best mix of retail, restaurants & entertainment. Where a young professional’s idea of style and sophistication crosses paths with the one’s seeking an uplifting experience. It’s a space where independent businesses nurture your passion, grocers keep you well-fed, and entertainment melts away the stress of daily work.
Daya was tasked with positioning the mall and developing an identity system that would reflect it’s diverse community; combining the calmness of nature. The scope of work includes a logo identity for the Mashaf Crossings brand, accompanied with collaterals, brochure and website design.
